Short answer: for three reasons. You barely use any cleaning product anymore, because water is enough in most cases. The cloths last dozens of washes, so you buy and throw away far less. And you need less water to reach the same result. On top of that you also save time and money.
There is a reason microfibre cloths have found their way into households, hotels and professional cleaning companies. Below you can read exactly where that environmental gain sits.
What are microfibre cloths, really?
Microfibre cloths are made of ultra-fine synthetic fibres, usually polyester or a polyester-nylon blend. Those fibres are thinner than a human hair and can be up to 200 times thinner. That is precisely why they have such great cleaning power.
Fine fibres, wide reach
Because the fibres are so fine, dirt and grease are absorbed and removed effectively without any streaks left behind.
You notice that most clearly on windows, mirrors and other glass surfaces: a shiny result, without extra cleaning products.
Why do you need less cleaning product?
Because the fibres loosen and hold on to the dirt themselves. In most cases water alone is enough to get surfaces streak-free. Fewer chemical cleaning products means less strain on the environment, and fewer fumes in your own home.
How that works in practice is set out on the page about streak-free cleaning.
How long do microfibre cloths last?
Dozens of washes, the same power
These cloths last far longer than traditional cleaning cloths. They can be washed dozens of times without losing any cleaning power.
That means you have to buy new cloths less often, which results in less waste and a smaller ecological footprint.
You will find the range at the Wonder Cloths. If you would rather try a small set first, choose the starter pack of 4.
Why do you use less water?
Traditional cleaning methods often ask for a lot of water to get surfaces clean. Because microfibre absorbs dirt and grease effectively, you reach the same result with less water. That saves at the tap and in the bucket.
What else does it get you?
- Time saved. The fine fibres absorb dirt and grease quickly, so you spend less time on it.
- Money saved. You buy new cloths less often and fewer cleaning products.
- A healthier living environment. The cloths also remove bacteria and allergens, which is welcome if someone in the house is sensitive.
Where do you start?
One set for the whole house
Most people start with a value pack and spread the cloths across kitchen, bathroom and living room.
That way you have something within reach everywhere and you never accidentally grab the kitchen cloth for the bathroom mirror.
The value pack of 12 Wonder Cloths is the logical choice for that.
Frequently asked questions about microfibre and the environment
Why are microfibre cloths environmentally friendly?
They reduce the use of cleaning products, last far longer than traditional cloths and ask for less water while you clean.
How thin are the fibres exactly?
Thinner than a human hair. They can be up to 200 times thinner, and that is precisely why they have such great cleaning power.
Do I really not need any cleaning product?
In most cases water is enough to get surfaces streak-free. That reduces the strain on the environment.
How often can I wash a microfibre cloth?
They can be washed dozens of times without losing any cleaning power. So you have to buy new cloths less often.
Are microfibre cloths not more expensive?
Sometimes they are to buy, but in the long run you save. They last longer and you buy less cleaning product.
Do they help with allergies too?
They remove not only dirt and grease, but bacteria and allergens as well. That contributes to a healthier living environment.
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